Communications professional · Londonderry, NH
I make complicated things make sense.
Seven years in marketing and communications. Today I do product marketing at JEOL USA, where I explain electron microscopes to everyone from curious first-timers to the specialists who run them daily.
Selected work
Rebuilding a technical newsletter
JEOLink goes to 17,000+ subscribers every two months and covers nine product lines in one email. I write it, organize it, and hand-build the HTML.
What happened: the newsletter is now organized by product line, so every reader finds their instrument first, and it holds up in Outlook, Gmail, and Apple Mail. 02The inherited campaign
A predecessor left a paid 13,478-subscriber email campaign sitting unused. I researched the audience and split it into three segments.
What happened: every subscriber got an email about the instruments in their own field, and a sunk cost became a working channel. 03Zero to a marketing function
No marketing department existed when I started at HTS New England in December 2019. I built one from nothing and ran it alone.
What happened: four years as a department of one, a small team by the end, and more than 50 process guides still in company-wide use.Range
The same facts, written for four readers.
One scanning electron microscope, described four times. The facts never change. The words do. Choosing them for each reader is my daily work.
A scanning electron microscope takes pictures of things far too small for any ordinary microscope to see. It can show details thousands of times smaller than the width of a human hair.
An SEM forms images with electrons instead of light. The reason is resolution: visible light's wavelength stops an optical microscope near 200 nanometers. An electron beam's wavelength is far shorter.
An SEM covers magnifications from about 10x to well past 100,000x with a depth of field no optical instrument approaches, which is why fracture surfaces and powders read so clearly.
A field-emission source gives the probe its brightness and stability; the condensers set probe current, the objective sets the final spot, and the scan coils raster it over the field.
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