Communications professional · Londonderry, NH
I write so the reader understands the first time.
That has been the job for seven years: turning specialist knowledge into plain language. Today I do product marketing at JEOL USA, where one email I write reaches 17,000 readers, from the curious first-timer to the microscopist who runs the instrument daily.
Selected work
Rebuilding JEOL's technical newsletter
JEOLink goes to 17,000+ subscribers every two months and covers nine product lines in one email. I write it, organize it, and hand-build the HTML.
What happened: the newsletter is now organized by product line, so every reader finds their instrument first, and it holds up in Outlook, Gmail, and Apple Mail. 02Putting an unused campaign to work
JEOL had paid for an email campaign reaching 13,478 science-industry subscribers, and nobody had used it. I researched the audience and split it into three segments.
What happened: all three emails ran, and every subscriber got one about the instruments in their own field. 03Building a marketing department from nothing
HTS New England had no marketing department when I started in December 2019. I built one.
What happened: I ran it alone for four years, then grew it into a small team. More than 50 process guides I wrote are still in company-wide use.Range
The same facts, written for four readers.
One scanning electron microscope, described four times. The facts never change. The words do. Choosing them for each reader is my daily work.
A scanning electron microscope takes pictures of things far too small for any ordinary microscope to see. It can show details thousands of times smaller than the width of a human hair.
An SEM forms images with electrons instead of light. The reason is resolution: visible light's wavelength stops an optical microscope near 200 nanometers. An electron beam's wavelength is far shorter.
An SEM covers magnifications from about 10x to well past 100,000x with a depth of field no optical instrument approaches, which is why fracture surfaces and powders read so clearly.
A field-emission source gives the probe its brightness and stability; the condensers set probe current, the objective sets the final spot, and the scan coils raster it over the field.
Hiring for a communications role?
I am looking for a role where I own how a message reaches its audience. I built that function once, alone, and the fifty-plus guides I wrote there are still in daily use two years after I left. I want to do that again.