Resume
Brian Mills
A one-page PDF to keep. The fuller record, and the proof behind each line, is below and under Work.
Summary
Seven years in marketing and communications across scientific instrumentation, B2B engineering, automotive digital, and higher education. I turn complex or technical subject matter into clear writing across print, digital, email, video, and live events, and build communications systems that outlast the moment, whether as a department of one or part of a larger team.
Experience
- Lead marketing for the Electron Optics division (SEM, TEM, EPMA, and JBX) and CryoEM campaign work.
- Executed the $2.9M CryoARM 200 multi-channel campaign, timed to the NIH S10 grant deadline.
- Manage two budgeted Electron Optics campaigns end to end: a $75K semiconductor push (SEM and FIB) and a $50K pharma push (120i TEM).
- Run a three-post-per-week social calendar and a 13,478-subscriber AZoNetwork campaign across SEM and EPMA.
- Write the JEOLink newsletter to 17,000+ subscribers, hand-built in HTML, and run about eight trade shows a year.
- Designed a content-intake and routing workflow for global product updates, plus a 12-tab campaign tracker.
- Founded the marketing function from zero and ran it solo for three and a half years, growing it into a small team.
- Built Connect, the company SharePoint intranet, plus newsletters, digital signage, and quarterly town halls.
- Wrote 50+ SOPs and process guides still in active use as company-wide operational reference material.
- Ran HubSpot CRM campaigns and partner co-promotion, and produced multimedia including a recruitment film.
- Produced training materials and the recurring "Foot Off the Gas" webinar series for customer adoption.
- Ran digital campaigns for six automotive accounts across Google Ads and SEO/SEM, tuned to lower cost per click.
- Built full-funnel retargeting and optimized dealership site UX to convert paid traffic into leads.
- Translated weekly performance data into client-facing reports and strategy recommendations.
- Held daily client calls and documented strategies, KPIs, and outcomes to support decision-making.
Skills
Marketing and CRM: Salesforce and Pardot, HubSpot, Campaign Monitor, Google Ads, LinkedIn Ads.
Design and web: Adobe Creative Cloud, WordPress, Squarespace, Wistia, hand-built HTML and CSS.
Workflow and data: Microsoft 365 and SharePoint, advanced Excel, Google Analytics, Hootsuite.
Education
B.A., Communication and Media Studies, Merrimack College, 2018. Minor in Business Marketing. GPA 3.74, Honors Program. Lambda Pi Eta, the National Communication Honor Society.
Next
The proof behind every line above is under Work.