Work
Case studies and work samples.
A few case studies, each opening with the numbers and ending with what happened. Two work samples follow them, both openable on this site: a complete newsletter and the standard operating procedure that explains how to build one.
Rebuilding a technical newsletter
JEOLink reaches more than 17,000 subscribers every two months and covers nine product lines in one email. I write it, hand-build the HTML, and organize it so each reader finds their section first. A real issue is openable inside.
Read the case study →An unused campaign, split three ways
A predecessor left a paid 13,478-subscriber email campaign unused. I researched the audience, split it into three segments, and wrote one email for each, so every reader received an email about the instruments in their own field.
Read the case study →Zero to a marketing function
No marketing department existed when I started in December 2019. I built one from nothing and ran it alone for roughly four years: an intranet, more than 50 process guides, and all internal and external communications.
Read the case study →Work samples
Both samples below were made for this portfolio, so nothing here depends on an employer's permission. They are the same kind of work I produce in my job, shown at full depth.
A complete email newsletter: designed, written, and hand-built in HTML as spec work. It is not affiliated with any employer and was never sent to a mailing list. Open the full newsletter.
How to hand-build an HTML email that survives Outlook
A standard operating procedure documenting the process behind the newsletter above: the constraints, the table structure, the bulletproof button, and the testing pass across Outlook, Gmail, and Apple Mail.
Open the SOP →Demonstrations
Two more pieces built for this site: a tool I made for my own use, and an interactive explainer.
Purr: talking instead of typing
A voice-to-text tool I built for myself. Its real lesson is a communications one: the same speech, written three ways for three readers, on the spot.
Read about Purr →Watch a molecule get weighed
Drag a molecule's weight and watch a mass spectrometer bend and sort it. The same idea as the Resolution newsletter, rebuilt as something you can play with.
Open the explainer →Next
How this work gets made, and the rule behind all of it, is under Writing.
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