Work · The evidence
Case studies and work samples
Three case studies, each ending with what actually happened, and work samples you can read on this site right now. Nothing here depends on an employer's permission.
Case studies
Rebuilding a technical newsletter
JEOLink reaches more than 17,000 subscribers every two months and covers nine product lines in one email. I write it, organize it, and hand-build the HTML.
What happened: every reader finds their instrument first, and the email holds up in Outlook, Gmail, and Apple Mail. 02The inherited campaign
A predecessor left a paid 13,478-subscriber email campaign unused. I researched the audience, split it into three segments, and wrote one email for each.
What happened: the commitment was used in full, and every subscriber got an email about the instruments in their own field. 03Zero to a marketing function
No marketing department existed when I started at HTS New England in December 2019. I built one from nothing and ran it alone for roughly four years.
What happened: more than 50 process guides written from scratch are still in company-wide use, and the function grew into a small team.Samples you can read now
Both pieces below were made for this portfolio, the same kind of work I produce in my job, shown at full depth. The newsletter is a real, complete email. You are reading it the way a subscriber would.
Designed, written, and hand-built in HTML as spec work. Not affiliated with any employer, never sent to a mailing list. Open it full screen.
Next
The writing itself, a personal essay and the four-readers demonstration, is under Writing.
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