Brian Mills

JEOL USA, Inc. · Peabody, MA · Product Marketing Specialist

June 2024 to present

• Write and hand-build JEOLink, a bimonthly HTML newsletter reaching 17,000+ subscribers, sent through Salesforce and tested in Outlook, Gmail, and Apple Mail.
• Own two budgeted product marketing campaigns end to end, from strategy through launch and reporting, across print, digital, email, and social channels.
• Rebuilt an inherited 13,478-subscriber external email campaign into three audience segments, writing the approved copy for each.
• Manage four social channels, including an 18,000+ follower LinkedIn page, on a three-post-per-week editorial calendar.
• Coordinate about eight trade shows per year, leading preparation, the live show, and follow-up.
• Run the monthly image contest end to end and produce print and digital advertising, including placements in Nature and Microscopy Today.

HTS New England · Peabody, MA · Marketing Manager

December 2019 to June 2024

• Founded the marketing function from zero and ran it as a department of one for roughly four years, growing it into a small team.
• Wrote 50+ standard operating procedures, process guides, and how-to documents from scratch; they remain in company-wide use.
• Built Connect, a SharePoint intranet linking every New England department, and authored its instructional pages.
• Built and ran marketing campaigns hands-on in HubSpot: forms, landing pages, automation, lead scoring, and reporting dashboards.
• Created daily digital signage across New England offices, ran all staff newsletters, and hosted quarterly Town Halls.
• Directed, filmed, and edited a recruitment video from concept to final cut.

C-4 Analytics · Wakefield, MA · Digital Account Coordinator

November 2018 to April 2019

• Managed full-scope digital marketing for six dealership accounts simultaneously.
• Ran hands-on Google Ads campaigns, controlling cost per click and cost per acquisition, with a full-funnel retargeting strategy.
• Analyzed performance weekly in Google Analytics and delivered data-driven strategy presentations on daily client calls.

OMICRON electronics Corp. USA · Waltham, MA · Marketing Communications Coordinator

June 2018 to October 2018

• Designed and launched a recurring e-newsletter to 8,000+ recipients using Campaign Monitor.
• Created print and digital materials with Adobe Creative Suite and supported regional events and trade shows.

B.A., Communication and Media Studies, Merrimack College, 2018. GPA 3.74, Business Marketing minor, Honors Program. Lambda Pi Eta and Omicron Delta Kappa honor societies.

Salesforce and Pardot, HubSpot, Adobe Creative Cloud, Microsoft 365 and SharePoint, Campaign Monitor, GoTo Webinar, Google Ads, LinkedIn Ads, Google Analytics, hand-built HTML and CSS email, advanced Excel.