Resume · The record
Brian Mills
Communications professional · Londonderry, NH · brian.joe.mills@gmail.com · linkedin.com/in/brianjosephmills
One page. The same facts as this page and the case studies behind it. This web version also prints clean.
Experience
JEOL USA, Inc. · Peabody, MA · Product Marketing Specialist
- Write and hand-build JEOLink, a bimonthly HTML newsletter reaching 17,000+ subscribers, sent through Salesforce and tested in Outlook, Gmail, and Apple Mail.
- Own two budgeted product marketing campaigns end to end, from strategy through launch and reporting, across print, digital, email, and social channels.
- Rebuilt an inherited 13,478-subscriber external email campaign into three audience segments, writing the approved copy for each.
- Manage four social channels, including an 18,000+ follower LinkedIn page, on a three-post-per-week editorial calendar.
- Coordinate about eight trade shows per year, leading preparation, the live show, and follow-up.
- Run the monthly image contest end to end and produce print and digital advertising, including placements in Nature and Microscopy Today.
HTS New England · Peabody, MA · Marketing Manager
- Founded the marketing function from zero and ran it as a department of one for roughly four years, growing it into a small team.
- Wrote 50+ standard operating procedures, process guides, and how-to documents from scratch; they remain in company-wide use.
- Built Connect, a SharePoint intranet linking every New England department, and authored its instructional pages.
- Built and ran marketing campaigns hands-on in HubSpot: forms, landing pages, automation, lead scoring, and reporting dashboards.
- Created daily digital signage across New England offices, ran all staff newsletters, and hosted quarterly Town Halls.
- Directed, filmed, and edited a recruitment video from concept to final cut.
C-4 Analytics · Wakefield, MA · Digital Account Coordinator
- Managed full-scope digital marketing for six dealership accounts simultaneously.
- Ran hands-on Google Ads campaigns, controlling cost per click and cost per acquisition, with a full-funnel retargeting strategy.
- Analyzed performance weekly in Google Analytics and delivered data-driven strategy presentations on daily client calls.
OMICRON electronics Corp. USA · Waltham, MA · Marketing Communications Coordinator
- Designed and launched a recurring e-newsletter to 8,000+ recipients using Campaign Monitor.
- Created print and digital materials with Adobe Creative Suite and supported regional events and trade shows.
Next
The proof behind every line above is under Work.
- Education
- B.A., Communication and Media Studies, Merrimack College, 2018. GPA 3.74, Business Marketing minor, Honors Program.
- Societies
- Lambda Pi Eta · Omicron Delta Kappa
- Tools
- Salesforce and Pardot, HubSpot, Adobe Creative Cloud, Microsoft 365 and SharePoint, Campaign Monitor, GoTo Webinar, Google Ads, LinkedIn Ads, Google Analytics, hand-built HTML and CSS email, advanced Excel.
- Based
- Londonderry, NH
Hiring for a communications role?
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